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Posted by Becem | | YouTube Video Marketing | 0 comments »The cloaking is a technique used by some referrers to improve the positioning of sites of their customers. A first definition of cloaking might be the following: a webpage "cloakée" is a page where there are two versions: one for the spiders (robots of search engines), one for the end user (who sees him that one).
The advantage of this technique is obviously to improve the positioning of a page from one page to "normal" for the end user would have obtained.
The system is, after all, fairly simple software, the Web server checks the IP address of the machine coming visit. If this IP address corresponds to that of a spider (the software uses a lookup table of IP addresses of known spam key), it provides a page specifically optimized for it, tr & egraves effective for positioning, but "horrible" for the user. This is the page that will be indexed by the engine.
If the visitor's IP address does not correspond to a robot, then the software considers this to be a surfer "normal" and displays the "classic". It will then, if, if the user found the page on the engine.
However, if this technique is interesting in some cases (including reference sites offering dynamic urls "exotic"), misuse of cloaking can be logically considered by search engines as a kind of spam. To counter these techniques, engines, more and more to fight against these strategies, change the IP address of their spiders unexpectedly that they can no longer be detected and thus misled.
This technique is used so often (alas) for spam, we will not give you links "for more" on the Web. But data on the subject are ... abundant! A search of you!