Publishers may well wonder where they should place AdSense ads on their pages for the best results. There's a great deal of speculation about AdSense ad placement in webmaster circles, and not much hard data.
It is clear that ads placed above the foldmeaning in the top third of the page, where they will be seen on any computer monitor without scrolling downdo better than ads placed lower in a page.
The best-performing AdSense ad format and position is Leaderboard (also called a horizontal skyscraper) close to the top of a page. The second-best format is one of the several vertical skyscraper formats (Skyscraper and Wide
Skyscraper), with the top ad very close to the top of the page, either along the left or right side. If a vertical skyscraper is positioned along the right side of a page, then you need to take care to use a page design with a total width less than 800 pixels so that the skyscraper along the right-hand side will display without horizontal scrolling on all monitors.
Beyond this basic placement information, you might want to consider whether it makes sense to put a great many ads on a single page (the Google limit is three ad units). There's something to be said for placing a great many ads on a page the variety might produce good choices for more visitors. However, the "noise" of displaying many ads can detract from your site, and some publishers get better results with fewer ads.
The bottom line is that you should experiment with ad placement and the number of ads on your site. What works well for your site is not necessarily what works well for another site, so there is no substitute for trial and error.
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