Google's AdWords program is a marvelous way for big and small advertisers to reach precisely the people they would like to reach. Ads placed via AdWords are almost always relevant to people viewing the ads; the ads are targeted using keywords selected by the advertiser and placed on Google search results pages where users have searched for these keywords (AdWords search network) or on web pages that publish content including the targeted keywords (AdWords content network).
In addition, it's estimated that ads placed using AdWords reach more than 80% of all Internet users. Unlike old-fashioned advertising, the AdWords delivery mechanism is completely managed from the Web and can be used by anyone who has a credit card. There's not even a minimum budget. You can design effective AdWords campaigns that drive traffic to your site for just pennies a day; of course, it always helps to have a bigger budget!
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