Freelance blogging

Many people when they think of earning money from blogging think of only
one model:
1. Set up a blog.
2. Make it popular.
3. Earn from advertising.

In fact there are other models to consider.

Multiple Blogs
First of all there is no reason why you should have only one blog. Although your earnings on an individual blog might not set the world alight, if you have multiple blogs and earn a couple of hundred dollars per blog, it could make for quite a nice salary.

Freelance Blogging
As well as owning your own blogs, you can also make a percentage of your income writing for other people. It is enjoyable, can be lucrative, and is actually great marketing for your own blogs.

Obviously I think it is a good deal for the blogger, but what about the person hiring the blogger? There are a number of reasons people hire a freelance blogger to blog for them.

Ability
There is the writing itself and then all the other things a blogger needs to do, such as traffic building and promotion, design tweaks, technical stuff like installing plugins and programming, and so on.
Time
If you are busy running your business but you know you would benefit from a blog, then you might hire someone else to do the actual writing. I know many bloggers who have built up mini-networks of blogs this way without doing much of the actual blogging.
Network
As you will see later in this book, success can be as dependent on other people as on your own efforts. Sometimes people hire other bloggers who they know are well-connected to gain access to people and communities otherwise out of reach for them.
Knowledge
At times you might need a subject-matter expert to write on certain topics. Rather than learning it all yourself, you can outsource those articles.
Credibility
Hiring an already-popular blogger is also an advantage because you can leverage his or her credibility and traffic to boost your own. There’s nothing like having a well-known, big-name blogger to drive people to your site.